On all my feeds on every platform I see ads and promotions for how to grow your online business. They all tell their story of what they achieved and how they achieved it but I find it’s always a little too polished. Even when highlighting the mistakes and failures they appear brief and insignificant because in hindsight they often are.
In this blog my goal is to share the good, the bad, the ups and the downs as they happen to give you the truest sense of what it takes and how it feels to build up a business from nothing.
It’s a world of little changes, small victories and insignificant failures.
My second video received over 200 views in 2 days. It’s not earth shattering but it feels like a start, it’s 200 more views than I would have got without pushing promotion. My Instagram follower count is creeping up a little slower than I’d like so I’m going to change tactics.
‘Vikki Lou’ is too vague and ‘women’s fitness’ is too broad. Aerial circus is my real passion, it’s what I do on a daily basis and it’s a goldmine for content. I’ve deleted my Facebook page and created a new group under my new brand.
From now on (at least until I change my mind again) I will post under the brand ‘The Average Aerialist’. I want it to be the hub for all non-pro aerialists and wannabes, a demographic which has not even glimpsed its peak yet.
Something else I have learnt is that this journey is not as one way as I originally thought. It’s not all about me. I have to really, I mean really, connect with people, something I struggle with. This is the toughest step for me.
My entire life I have been burdened with a crippling fear of rejection and I often see my failed attempts at connecting as just that. So, when I’ve been tasked to communicate with people be it online or in my content, I hesitate.
What if it doesn’t work?
What if I’m mocked, criticized or ignored?
It’s a terrifying concept.
Business minded people will advise you to shut off the emotional side of yourself, after all, it’s just business. But when your business is your passion that’s difficult to do. When you put your heart and soul into something and someone dismisses it, it can be heart breaking.
So how does one get over it? Here’s my theory.
Look for the positives. It’s a simple concept and I’ll let you know if it works but that’s what I’m going to try to do.
Here are the positives so far:
I have a following. Small though it might be, I do have a following.
I have views.
I have subscribers.
These things may be small but they are they and there’s nothing stopping me from building them up little by little.
If you’d like to support me in my journey then please like, comment, follow, subscribe and all that jazz on here or any of the following platforms. If you’re on a similar journey then I’d love to hear from you. Let’s connect!